Turn more product searches into profitable orders.
I run Search, Shopping, Performance Max, and Demand Gen for ecommerce and DTC brands that want new customers from Google, not just a bigger bill at the end of the month.
$50M+ in Google Ads spend managed. 6+ years of experience. You work directly with me.
I track the whole path, not just clicks, so you can see which campaigns produce revenue instead of traffic.
Brands I’ve worked with
Your budget is leaking somewhere.
I find where qualified buyers and spend are getting lost, then fix the part costing you profit.
Brand is carrying the account
Most of your paid revenue is people already searching your name.
The wrong clicks eat the budget
Browsers and bargain hunters spend it before serious buyers do.
Traffic does not convert
Clicks reach the store but too few turn into orders.
Chasing ROAS caps your growth
A high ROAS usually means you are underspending on new customers. Profit and growth matter more than a bigger number.
The accounts, not the pitch deck.
Results and screenshots pulled from managed Google Ads accounts. Click any screenshot to open it full size.
Unedited screenshots from live client accounts. Numbers vary by brand, offer, margin, and budget, and nothing here is a promise of a specific outcome for your store.
Your next customer is searching right now.
These are high-intent searches from shoppers who may not know your brand yet. Show up and you win the order. Miss them and a competitor will.
Search patterns pulled from managed ecommerce accounts. Each one is a shopper ready to buy, not just browse.
What works for one store does not work for the next.
Every category has a different margin, buying cycle, and definition of a profitable sale.
Home security & hardware
High-consideration and brand-heavy. The growth is in nonbrand and category search, not defending your name.
Fragrance & beauty
Discovery-driven with strong repeat value. Campaigns should split specific-scent buyers from broad browsers.
Apparel & wholesale
Margin swings by product and order size. Separate bulk and wholesale buyers from one-off retail shoppers.
Food & specialty DTC
Premium, perishable, and trust-sensitive. Grade, freshness, and shipping have to be clear before the click.
I fix the part costing you sales.
Get found
Search, Shopping, and Performance Max capture buyers already shopping your category. Demand Gen puts you in front of the ones who have not started looking yet.
Turn clicks into orders
Each click goes to the right product on your store, with the feed and budget aimed at what actually sells. I work with the store you have.
Track what becomes revenue
Conversion tracking rebuilt so you can trust the numbers, with value rules that push bidding toward revenue, not just clicks.
You might need one part or all three, and that gets settled before any budget is spent.
Plain English. No fine print.
Built for your business
No recycled ecommerce template or padded service package.
You own everything
Your ad account, feed setup, conversion tracking, and data stay in your name.
Month to month
No long-term management contract. I keep the work by producing sales.
What brands ask before they say yes.
I run Google Ads personally, and that is where I go deep, catching a buyer at the moment they have decided to spend. I do not run Meta, TikTok, or Amazon myself, but I can bring in someone I trust to handle those while I stay focused on Google. You get the extra channels without me pretending to be a generalist.
Because branded looks great by design. Those buyers already knew you and were coming anyway, so the ROAS is flattering and the ceiling is low. The growth is in the nonbrand searches your competitors are winning right now. That is the exact move that took the home security account above from brand-heavy to a $1.3M scale.
Once things are live, movement usually starts inside the first few weeks. The honest part: month one is data, not a verdict. Efficiency is at its worst at the start and improves every week the account runs, because that is when the wasted search terms and dead placements get cut.
Yes, the feed especially. A stale or thin feed caps everything Performance Max and Shopping can do, so getting it dialed in is part of the fix. I work with the store you already have, though. I am not going to rebuild your site or your pages.
No long-term commitment. The build is a defined project with a defined scope, agreed up front. Management after that runs month to month, so if you ever decide to stop, the current month finishes out and that is the end of it. I would rather earn the next month than lock you into the next twelve.
The build is a one time investment scoped to your store and how much has to be built versus rebuilt. You get an exact number after one short conversation, before you commit to anything. Ad budget is separate and paid straight to Google, never through me.
Is this a fit for your store?
This works if
- + You are already doing volume and want Google Ads run by a specialist, not handed to a junior
- + Your winners carry enough margin that paid acquisition can scale profitably
- + Most of your paid revenue leans on your brand name, and you want to grow past it
- + You can fulfill more orders and are ready to scale spend when the return is there
This does not work if
- − You expect results overnight and cannot let the account learn for a month
- − Your margins are too thin for paid acquisition to ever pay off
- − You want a guaranteed ROAS before a single test has run
- − You want the cheapest option, or you will not give access to fix the tracking
Find out where your budget is leaking.
Answer five quick questions. I will review your store and tell you where I see the biggest opportunity.
You speak directly with Javier. No junior media buyer and no account-manager handoff.
Let’s see if your store is a fit.
Five quick questions help me understand your category, margins, spend, and goals.
- → Response within one business day
- → Direct conversation with Javier
- → Honest answer if it is not a fit